Core Beliefs
Always Simplify
Simplification means many things for us. It means distilling processes in such a way that they encourage efficacy and leave more time for the real work of growing food and feeding people. It also means utilizing the most current advancements to minimise stress and maximise ease of communication with potential customers. Keeping an ear to the ground while keeping the eye on the prize can be difficult and confusing at times. By committing to simplification, we can help ease the uncertainty of investment, facilitate clear communication, and develop highly competitive, forward-thinking businesses.
As this article exemplifies in Entrepreneur Magazine, technology has driven the food industry forward leaps and bounds; “Advancements in data and technology have led to incredible developments not only in the way we grow and harvest our food, but also in the way we obtain and consume it. From seed to table, technology is affecting the entire food supply chain in remarkable ways.”
We believe that rigorous and forward-thinking food businesses should capitalise on these advancements to find a symbiotic relationship between technology and artisanship.

Simplification means many things for us. It means distilling processes in such a way that they encourage efficacy and leave more time for the real work of growing food and feeding people. It also means utilizing the most current advancements to minimise stress and maximise ease of communication with potential customers. Keeping an ear to the ground while keeping the eye on the prize can be difficult and confusing at times. By committing to simplification, we can help ease the uncertainty of investment, facilitate clear communication, and develop highly competitive, forward-thinking businesses.
As this article exemplifies in Entrepreneur Magazine, technology has driven the food industry forward leaps and bounds; “Advancements in data and technology have led to incredible developments not only in the way we grow and harvest our food, but also in the way we obtain and consume it. From seed to table, technology is affecting the entire food supply chain in remarkable ways.”
We believe that rigorous and forward-thinking food businesses should capitalise on these advancements to find a symbiotic relationship between technology and artisanship.
Simplifying creates accessibility, efficacy, and progressiveness. By encouraging efficient processes that are built to simplify, rather than to create more red tape, it is possible to maximize the benefits available and focus on what’s the most important – doing what you love.
The Problem: Losing the Human Touch

As this IEEE Technology and Society article puts it, “Artisans are looking for ways to stay competitive and relevant in today’s ever-changing technological world…[and] in order for artisans to remain viable in the competitive food industry and keep pace with the larger grocery chains, an innovative platform that can serve as a fully-managed online channel so they can manage all aspects of their businesses is imperative. Additionally, the platform should also build a bridge between the artisans and the consumers who want to purchase these specialty products, providing a better shopping experience that is seamless, reliable and efficient.”
This exemplifies perfectly the necessity of integrating technology effectively in order to maximise time spent managing a business, to encourage further healthy growth.
As this IEEE Technology and Society article puts it, “Artisans are looking for ways to stay competitive and relevant in today’s ever-changing technological world…[and] in order for artisans to remain viable in the competitive food industry and keep pace with the larger grocery chains, an innovative platform that can serve as a fully-managed online channel so they can manage all aspects of their businesses is imperative. Additionally, the platform should also build a bridge between the artisans and the consumers who want to purchase these specialty products, providing a better shopping experience that is seamless, reliable and efficient.”
This exemplifies perfectly the necessity of integrating technology effectively in order to maximise time spent managing a business, to encourage further healthy growth.

The Problem: Bureaucracy
As part of our service, we aim to support the development of these systems, in direct dialogue with all actors, to ensure the most efficient use of time and resources for all parties involved. We believe that in creating these management processes, communication is clearer, more effective, and, ultimately, requires less duplication of information or work.


CSA’s, fishmongers, and bakers are just some of those that have utilized online and digital platforms as a catch-all to managing orders and marketing directly from a single device. We see this as a beneficial step for the food and agriculture industry, as it has the ability to remove the middleman – allowing producers and farmers to maximise their value, and earn a decent living. Additionally, the benefits of consumer accessibility is greatly multiplied. Keenly felt in our more recent history, the ability to access good quality, healthy, local products has never been more important. And yet, increasingly consumers (and producers) are faced with physical limitations which can minimise availability of sales. Whether this be physically, mentally, or economically, gaining direct access to consumers (and vice versa) greatly affects operational costs, pricing structures, management levels, and efficacy positively.
We also believe that the immediate availability of produce, and of the farmers or artisans story, helps develop a robust interface for human connection. To us, this is a win-win.
CSA’s, fishmongers, and bakers are just some of those that have utilized online and digital platforms as a catch-all to managing orders and marketing directly from a single device. We see this as a beneficial step for the food and agriculture industry, as it has the ability to remove the middleman – allowing producers and farmers to maximise their value, and earn a decent living. Additionally, the benefits of consumer accessibility is greatly multiplied. Keenly felt in our more recent history, the ability to access good quality, healthy, local products has never been more important. And yet, increasingly consumers (and producers) are faced with physical limitations which can minimise availability of sales. Whether this be physically, mentally, or economically, gaining direct access to consumers (and vice versa) greatly affects operational costs, pricing structures, management levels, and efficacy positively.
We also believe that the immediate availability of produce, and of the farmers or artisans story, helps develop a robust interface for human connection. To us, this is a win-win.

By incorporating technology, not only can management of resources and consumer access become more efficient and direct, but the availability of human connection and interaction becomes much more immediate.
Innovative Times
By minimizing the steps needed to contact a business or provider, it drastically increases the accessibility of a business. Not only does it make it much easier to get in touch with someone, it also allows the consumer or interested parties access to information immediately.
Moving with the times doesn’t necessarily mean leaving the past behind. We believe a hand-made approach can coexist with modern technology. Artisanal products, traditional farming methods, and sustainability can become more accessible, more financially robust, and healthier industries by tailoring in bespoke technological solutions that will minimize financial outputs, generate efficacy, and simplify processes, so you can keep focusing on what you do best.
By minimizing the steps needed to contact a business or provider, it drastically increases the accessibility of a business. Not only does it make it much easier to get in touch with someone, it also allows the consumer or interested parties access to information immediately.

Moving with the times doesn’t necessarily mean leaving the past behind. We believe a hand-made approach can coexist with modern technology. Artisanal products, traditional farming methods, and sustainability can become more accessible, more financially robust, and healthier industries by tailoring in bespoke technological solutions that will minimize financial outputs, generate efficacy, and simplify processes, so you can keep focusing on what you do best.
