A weathered wooden barn with a rusted metal roof beside a green pasture and a dirt lane under a blue sky with white clouds

Helping regenerative farms and food brands grow

Consulting and media for US regenerative agriculture. We help farms, ranches and food businesses tell their story and find their customers.

What we do Get in touch

A man in a white cowboy hat and a boy in a brown hat at a metal ranch gate under an oak tree

About Ashfount

Ashfount is a small consulting and media company based in Austin, Texas. We work with farms, ranches, food businesses and organizations in US regenerative agriculture. Our job is to help them tell their story and reach the people who want what they grow and make.

The company is run by its founder, Sebastian Sauerborn, a serial entrepreneur from Germany with business experience in Europe and the United States.

Our work takes two forms. Media: writing, video and campaigns that tell the stories behind good food, plus our Insights blog and the Regen Ag Resources directories. Consulting: strategy, positioning, partnerships and the direct-to-consumer and farm-to-table channels that turn a good product into a working business.

Our story

What we doWe help farms, ranches, food businesses and organizations in US regenerative agriculture with strategy, go-to-market and the media that tells their story.Media and consulting Regen Ag ResourcesSeven curated directories of the people, farms, organizations, service providers, food brands, books, films, podcasts and blogs that make up US regenerative agriculture.Browse the directories BeliefsNine beliefs shape what we recommend and what we write, from healing the soil to thinking long-term. We believe a rooted set of values makes for healthy, lasting businesses.Read our beliefs

Our latest thinking

Insights is our blog about regenerative agriculture, the US local food scene and the road from farm to table. We publish a new article every two weeks.

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